Bell & Ross wall clock

The story of Carlos Rosillo and Bruno Belamich's entry into the watchmaking industry dates back to 1992. They were both 28 years old. "We were friends, and we had a common hobby, watches," recalls Carlos Rosillo, who greeted us into the brand's headquarters at 350 rue Saint-Honore, one of the most luxurious neighborhoods in Paris.

Their venture was almost a failure at the outset. In order to get his diploma, Bruno Belamich presented a watch project under development to his group of professors. It was an ambitious 'classy' plan. However, one of the professors expressed deep skepticism and urged his colleagues to disapprove. Fortunately, other professors disagree with this dissident professor, they have adopted this young man's idea. More legendary is that we should mention that the picky member of the group was once the last manager of the French timing flower Japy. "At that time, he had to fire 3,000 employees temporarily," Carlos Rosillo recalls, and he didn't seem to have a good memory of this person.

Rosillo added, "Although we are French, we are not French watchmakers. The watchmaking industry in France has disappeared. Because it refuses to choose between low and high end of the market, it has turned into Death Valley. ... and we chose high-end. That's why we make watches in Switzerland. "
Bell & Ross, made in Switzerland, of course, is almost entirely Swiss, Carlos Rosillo explained, "The only exception is the strap, which is made in Belgium." Strictly speaking, the brand's start is not difficult. At the beginning, our two partners each invested 20,000 euros. Bruno Belamich, a veteran of Japanese watch magazines, read an article in one of the magazines about a famous watchmaker named Helmut Sinn who lives in Frankfurt, Germany. After a meeting, cooperation began. Sinn designed the first collection, using Valjoux and Lemania 5100 Swiss movements. Rosillo said, "He propped us up

The first series and the first catalog were created. At the same time, the two young owners of Bell & Ross turned to another famous expert, Lothar Schmidt, then the production director of IWC. Later, in 1995, their watches made their first appearance at the Basel International Watch Fair. The scene at the time was a little difficult to accept, but today it makes me feel very happy. Rosillo and Belamich put their watch in a Twingo car that was used as a booth. The car is very close to each other. Because of this, buyers, including some prestigious people, cannot miss this young Team. Bell & Ross was a huge success.
In 1997, Rosillo, who was eager to start a business but was short of funds, signed a financial agreement with Chanel and Chanel. Chanel became a company's important shareholder, although it held a minority stake, to enable it to operate normally. Manufacturing facility in Chatelain, Switzerland, and factory in La-Chaux-de-Fonds